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Global Trends 2025
Global Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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Discover how Ipsos uses AI to deliver insights for clients

Discover how Ipsos uses AI to deliver insights for clients

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Unlock Brand Success

Unlock Brand Success

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  • Climate change Publication

    European Perceptions of Climate Change

    A recent Ipsos survey for an international research consortium led by Cardiff University explored public perceptions of climate change in four European countries – France, Germany, Norway and the UK.
  • Ipsos Update Publication

    Ipsos Update - March 2017

    Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
  • Ipsos Update Publication

    Ipsos Update - January / February 2017

    Welcome to the first Ipsos Update of 2017 - our monthly selection of research and thinking from Ipsos’ teams around the world.
  • Affluent Survey

    The European Affluent Splurges on Christmas Gifts

    Christmas is just around the corner. How does the European Affluent celebrate Christmas? Here are some facts. 88% of all European Affluent celebrate Christmas.
  • Device Agnostic Publication

    Device Agnostic

    A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
  • Insights

    Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

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  • Business Publication

    Business Consulting

    Ipsos Business Consulting provides practical advice for your business or organisation built on fact-based consulting approaches. We help business leaders and organisations worldwide build, compete, and grow in the marketplace by making idiosyncratic, permanent, and significant improvements in overall performance.
  • Overnight Services Publication

    Overnight Services

    Overnight testing of insights, ideas and concepts that delivers evaluation, optimisation and strategic alignment.
  • Mobile Survey Publication

    AppLife

    Applife is Ipsos proprietary app using mobile for qualitative research.
  • Media Measurement Publication

    MediaCell

    MediaCell is a versatile solution with a number of potential applications.
  • EFM Publication

    Enterprise Feedback Management (EFM)

    Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
  • Path to Purchase Publication

    Path to Purchase

    Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.