Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Find out more about the power of Ipsos PersonaBot, a transformative tool that that brings segments to life through Ipsos’ generative AI platform.

With Ipsos PersonaBot, you can extend the application of your segmentation – from innovation to brand positioning to communications and more – as these synthetic personas are uploaded to a digital platform for stakeholders across your organization to leverage.

Watch our video and experience the simplicity and effectiveness of PersonaBot in action:

Why Ipsos PersonaBot?

• More powerful segmentations: Empower your organization with insights that drive innovation, enhance brand positioning, and refine your communications strategies.
• Richer consumer profiles: Utilizing a combination of survey data, qualitative insights, and multimedia elements, PersonaBot offers deep, actionable insights into your consumer targets.
• More impactful decisions: Gain a clearer understanding of consumer lifestyles, attitudes, and behaviors to make faster, more well-informed decisions.

Our persona bots can help you answer critical business questions, such as:

• How can we ignite ideation for innovation platforms?
• How can we optimize brand positioning?
• How can we refine marketing messages before testing?
• How can we make strategic channel and communications decisions?
• How can we ensure active stakeholder engagement?

Unlock the potential of your data with Ipsos PersonaBot and explore the ways it can revolutionize your approach to consumer understanding.

To learn more about the evolution of personas, how AI is changing the way personas are created and used, and the benefits and limitations of AI-powered persona bots download our Ipsos Views POV, Personas in the Age of AI.