The survey on which the paper is based reveals that:
- People believe that tech companies such as Google and Apple will lead the way ahead of some (but not all) traditional car manufacturers.
- People in Asia are more willing to be driven by a fully automated car than they are to let the car park itself.
- In Asia, people are twice as likely to take a nap in the vehicle than their European counterparts.
- Under 35s and those in big cities are more likely to be interested in new technological features than those over the age of 50.
As well as detailing some of the specific technological advances in ‘disruptive driving’ – the term used to describe something which changes the way people use something – this paper investigates attitudes by region and age group, and concerns about the future.
MADE IN RUSSIA: Pride in the Russian Automotive Industry
The Ipsos team in Russia decided to ask the Russian consumers if they now perceive Russia to be a manufacturer of high-tech industrial goods. To what extent are people ready to be proud of domestic technologies? How sought-after and useful will the use of this issue be in the communication of Russian and international brands?