The survey on which the paper is based reveals that:
- People believe that tech companies such as Google and Apple will lead the way ahead of some (but not all) traditional car manufacturers.
- People in Asia are more willing to be driven by a fully automated car than they are to let the car park itself.
- In Asia, people are twice as likely to take a nap in the vehicle than their European counterparts.
- Under 35s and those in big cities are more likely to be interested in new technological features than those over the age of 50.
As well as detailing some of the specific technological advances in ‘disruptive driving’ – the term used to describe something which changes the way people use something – this paper investigates attitudes by region and age group, and concerns about the future.
Future of mobility
The future of mobility is constantly evolving, with new technologies wielding huge potential to further shift the way we travel. But how does this rapidly changing mobility landscape impact consumer behaviours? As we move towards a future that combines the three main mobility trends – autonomous driving, electrification and shared mobility – we explore the latest consumer thinking on these topics and what this means.