Ignite Growth with Collective Innovation

Collective Innovation is an AI-enabled research program empowering business, marketing and insight leaders to unlock the most promising innovation growth opportunities that align with consumer needs and that businesses can deliver.  

Ipsos research reveals a critical gap: although 77% of consumers are open to trying new things¹, 75% of innovations lack the relevance needed to convince them to switch from what they are currently using².

Collective Innovation bridges this gap—bringing together the collective intelligence of Ipsos human and artificial intelligence experts and solutions, this end-to-end offer is designed to help businesses:

1. Discover where to start their innovation journey
2. Define the most compelling ideas tailored to their business
3. Develop innovations that will land in the real world

Enhancing Ipsos’ idea, concept, product and packaging generation and testing services, which are powered by a proven capacity to model and forecast sales, Collective Innovation leverages the collective intelligence of trends and innovation strategists, big data specialists, and the world’s largest qualitative practice.

A Potent Formula for Supercharged Innovation

Ipsos’ fusion of internal and external data sources, validated research methods, dedicated advisory services, and cutting-edge AI and data science makes Collective Innovation a catalyst for supercharged innovation.
 

Discover Collective Innovation

1. (2024) Ipsos Global Trends. 50,237 adults surveyed in the markets shown between 15 February and 23 April 2024.
2. (2024) Ipsos concept testing database with 200,000 innovations. Seventy-five percent of concepts are not relevant enough to cause behavior change compared to consumers' most often purchased products.