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Global Trends 2025
Global Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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  • Ipsos Update | August 2022
    Ipsos Update Publication

    Ipsos Update – August 2022

    With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.
  • What Consumers Are Saying About the Celebrity-Owned Cosmetics Market
    Social Media Publication

    What Consumers Are Saying About the Celebrity-Owned Cosmetics Market

    Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.
  • Brand leaders share top tips for scaling social intelligence
    Data Science Publication

    Brand leaders share top tips for scaling social intelligence

    Synthesio expert shares social intelligence program best practices and mistakes to avoid.
  • How humor can connect your ads with a Gen Z audience
    Communities Publication

    How humor can connect your ads with a Gen Z audience

    Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.
  • Beyond the Hype: Innovation predictions in the era of Machine Learning
    Innovation Publication

    Beyond the Hype: Innovation predictions in the era of Machine Learning

    Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.

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