Insights Hub

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  Market Research Survey

  Ipsos acquires 4 global divisions of GfK Custom Business Research

  The acquired divisions are: Customer Experience; Experience Innovation; Health and Public Affairs

  11.10.18
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  Economy Survey

  What Worries the World - September 2018

  New global poll finds four concerns top the world’s worry list: Unemployment, poverty/social inequality, crime/violence and financial/political corruption.

  11.10.18
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  Healthcare Survey

  Ipsos Issues Index September 2018: Half see Brexit as the single biggest issue for Britain

  Half now see Brexit as the single biggest issue for the country – the highest score for any single issue since the economy in 2011

  03.10.18
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  Key Influencers Survey

  Global Business Influencers 2018

  Global Business Influencers represent less than 1% of the population. But, taking into account their influence, spending power, and the corporate budgets they control, they are a disproportionately important audience for B2B marketers.

  27.09.18
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  Politieke Barometer Survey

  Politieke barometer week 39

  Winst voor de PVV, coalitie verliest opnieuw terrein

  26.09.18

• Insights

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  Politics Survey

  Beyond Populism? Two Years After

  Two years on from Brexit and the election of Donald Trump, a major new Ipsos survey across 25 countries, revisits the topic of populism and ‘system is broken’ sentiment.

  26.09.18
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  Economy Survey

  Global Consumer Confidence Comes in at 50.5

  September sees a 0.1 point rise from June to 50.5.

  25.09.18
• Affluent Survey Survey

  Press release Affluent Africa 2018: How digital is driving media growth in Africa

  The 5th Affluent Survey Africa, released by Ipsos on September 13th, revealed:
  
  • Despite internet penetration in the continent lagging behind other regions of the world, Africa’s Affluent population have embraced digital technology more rapidly than their European counterparts: many more of them are watching TV on their tablets, computers and smartphones and more of them read their newspapers digitally.
  • International TV channels now enjoy a higher reach amongst the Affluent population than national channels
  • Social media is now considered the first port of call for news amongst a substantial proportion of the Affluent population

  12.09.18
• Affluent Survey Survey

  Join our webinar on September 20th: Affluent in the Middle East and Africa

  The adoption of mobile technology, the rise of social media and the rollout of digital broadcasting services: the media landscape in the Middle East and Africa has drastically changed over the past decade. This year, Ipsos celebrated the fifth releases of the Affluent Survey Middle East and the Affluent Survey Africa, that map these shifts in detail. What’s new in media in Africa and the Middle East? Who are these Arab and African Affluent with high spending power? And how can you as a brand reach these top-level consumers?

  10.09.18
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  Politics Survey

  Fake News, Filter Bubbles and Post-Truth are Other People’s Problems…

  A major new Ipsos study of over 19,000 people in 27 countries, and part of our long-running series on misperceptions of key social realities – The Perils of Perception – highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves. But the majority also say they regularly see fake news, and nearly half say they’ve believed a fake story before finding out it’s fake.

  06.09.18
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  Politieke Barometer Survey

  Politieke barometer week 36

  Draagvlak kabinet neemt verder af

  05.09.18