Ipsos Innovation: the road to fast and daring innovation

For whom is Ipsos Innovation?

Our research experts are particularly committed to Marketing, CMI, Digital and Product Development professionals from both large and small local organisations as well as internationals companies, within the FMCG, sustainability and service sectors. 

Our expertise in Innovation

In order to gain, develop and maximise fruitful insights, more is needed than just instinct. Successful innovation requires a clear vision, the right tools and – of course – research. Involving participants in the most ‘natural’ way allows us to generate profound insights and make strong recommendations. This will enable you to be superior, with real innovations. As your strategic partner we will help you in every phase of the innovation process, from front end innovation to post launch monitoring. Our Innovation solutions consist, among others, of: 

• Product testing and prototype screening; 
• Studies into packaging materials; 
• Product portfolio management;
• Brand positioning and fit; 
• Consumer and competitor evaluation;
• First-rate overnight testing;
• Implementation of behavioural and neurosciences;
• Prognoses at every phase of the innovation process.

Curious to know how we can help you?

Contact us to know more.
 

How do you profit?

In-depth understanding requires more than just data. Our team of professionals will help you acquire this. This is how you will profit: 

• A rich history in product research
  You’ll gain access to the world’s largest product research database and expert teams of product researchers, sensory scientists and statisticians.
• Representative groups with real data
  You can rely on our robust and accurate data which will give you the security you need when making key decisions. Our research is conducted with representative groups consisting of real, involved individuals. 
• Unique innovation philosophy and approach
  You’ll benefit from our unique approach that evaluates innovation through the eyes of the consumer and competitor. This gives insight into the reasons why consumers try new products or stick to their current ones. 
• Agile solutions with commercial benefit
  You’ll profit from an agile approach with maximum flexibility, customised to the risk level of each innovation. This allows you to identify opportunities and actions which will give you an advantage over the competition.

Made to measure research

Benieuwd hoe we jou kunnen helpen? Kom in contact met onze Innovation onderzoeksexpert en vertel ons je vraag en wensen. Zo komen we samen tot de beste oplossing! 

Cristiana Caldarelli

Associate Research Director

+31 20 6070 723

[email protected]

Want to know more about Innovation research at Ipsos?

Click here for more information.