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Ipsos Understanding Unlimited: qualitative research
Are you looking for the ‘why’ and ‘how’ behind the data? Would you like to understand your target audience’s behaviour and attitudes? Or do you strive towards the most relevant and effective way to market your brand or product? Ipsos Understanding Unlimited translates data into usable, in-context insights for a complete understanding.
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Ipsos Audience Measurement: audience research into media consumption
Are you looking for insights into the composition, size and displacement of media consumption? Would you like to find out which types of media you should use to reach your target audience? Or would you like advice about what kind of content will reach your target audience? Ipsos Audience Measurement will offer valuable insights to make sure you’ll make the right decisions and reach optimal ad results.
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Ipsos Creative Excellence: designing creative concepts
Do you want to develop an outstanding creative concept which will promote your brand? Would you like to know how to translate your concept into specific marketing communications? And would you like to know if this will have the intended results? Ipsos Creative Excellence will support you through the entire creative process to reach your goal – from first insights into the Big Idea, to monitoring the impact.
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Fortnite: Shaking the Media and Entertainment Industry
To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite's cyclical relationship with content.
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Thank you for joining MIE2020
On 5 and 6 February the annual MIE conference took place in the Jaarbeurs Utrecht. At our booth we demonstrated our new DIY (Do-It-Yourself) Research tool. During our lectures we brought you up to speed about how to seduce the intuitive mind with your brand and innovations and talked about ‘digital engagement', and what brands can learn from the success of Fortnite.
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Daan Versteeg new Country Manager Ipsos
Since 4th of February 2020 Daan Versteeg is the new Country Manager of Ipsos in the Netherlands.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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Affluent Highlights: how do the Affluent travel the world?
Over in Europe, we are beset by storms, rain and cold weather. So, for many people, booking a holiday in the sun offers a glimpse of hope amidst the gloom. With far more money to spend, the Affluents are particularly keen on travel – and do so for both business and pleasure. In fact, the average Affluent in Europe takes about 10 flights a year and stays around 24 nights in hotels.
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Affluent Highlights: Are Affluents listening to podcasts?
It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.
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5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.