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Mystery Shopping is not a mystery: this is how you use it effectively
Published in Adformatie on 28 September 2018.
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Ipsos acquires 4 global divisions of GfK Custom Business Research
The acquired divisions are: Customer Experience; Experience Innovation; Health and Public Affairs
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What Worries the World - September 2018
New global poll finds four concerns top the world’s worry list: Unemployment, poverty/social inequality, crime/violence and financial/political corruption.
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Ipsos Issues Index September 2018: Half see Brexit as the single biggest issue for Britain
Half now see Brexit as the single biggest issue for the country – the highest score for any single issue since the economy in 2011
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Economic Pulse of the World - September 2018
The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.
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Ipsos Update - October 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
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Global Business Influencers 2018
Global Business Influencers represent less than 1% of the population. But, taking into account their influence, spending power, and the corporate budgets they control, they are a disproportionately important audience for B2B marketers.
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Beyond Populism? Two Years After
Two years on from Brexit and the election of Donald Trump, a major new Ipsos survey across 25 countries, revisits the topic of populism and ‘system is broken’ sentiment.