It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.
We introduce the Affluent Benchmark Survey. This study, which complements the Affluent Europe Survey, will give you a better understanding of the Affluent as a target audience in context of the population as a whole.
In the referendum held in the UK on 23rd June 2016 a small majority, 51.9%, voted to leave the European Union. We asked Affluents throughout Europe about their attitudes to this at the time. Since then, the build-up to Brexit has been rumbling along, even dominating the news recently. The actual date has been delayed twice, Prime Minister Boris Johnson took over from Theresa May, and there’s still no final decision.
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
Christmas is just around the corner. How does the European Affluent celebrate Christmas? Here are some facts. 88% of all European Affluent celebrate Christmas.
