Ipsos at the 2024 ESOMAR conference

Following our exceptional presence at the 2024 ESOMAR Conference in Greece, Ipsos' experts not only showcased our cutting-edge research five times in collaboration with our clients but also won the prestigious ESOMAR Congress Best Paper Award 2024 and ESOMAR Best Qualitative Paper - Peter Cooper Award 2024! Discover their presentations.

Minds and Machines

 

Discover the unique opportunity for the insights industry using L'Oréal as an example of leveraging Generative AI for speed and innovation. Learn how this technology can make the insights function shine across broader organizations. 

Speaker: Michel Guidi, Ipsos 

Emotion-Inducing Fragrances

Harnessing the power of scent-evoked feelings. Discover the cross-cultural evidence from the United States and China on mapping and measuring the emotional response in the fragrance experience. 

Speaker: Manuel Garcia-Garcia, Ipsos in the US 

Empathy or Emptiness

Explore the impact of AI on human connection in qualitative research through our ambitious, self-funded pilots conducted in the US, UK, and Japan. Does AI foster greater empathy, or does it leave us feeling empty? 

ESOMAR Congress Best Paper Award 2024 and ESOMAR Best Qualitative Paper - Peter Cooper Award 2024 

Speakers: Ajay Bangia, Ipsos in Malaysia; Jim Legg, Ipsos in the US; Rollo McIntyre, Ipsos in the UK 

Mapping Billions of Synthetic Journeys

 

Learn how we are creating a synthetic population and simulate their trips in France to build granular traffic flows for enhanced out-of-home audience performance. 

Speaker: Jean-Noël Zeh, Ipsos in France

Semantic Frontiers

Unearthing trends with AI and Knowledge Graphs . How to transform social trends into practical and valuable business actions in the evolving food industry by merging internal metadata with expansive social data and adding a sprinkling of Generative AI. 

Speaker: Manali Vivek, Ipsos Synthesio, France