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Brands Publication

Brand Purpose: What’s the Point of You?

Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.

01.12.17

Ipsos | luxury | customer experience | automotive | retail

Customer Experience Publication

The future luxury customer

This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.

16.11.22

Brands Publication

Four ways to future-proof your brand during inflation

We already said marketing investments are the way to go. Here’s four we recommend.

16.08.22

Brands Publication

MISFITS: How creativity in advertising sparks brand growth

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments

02.08.22

Communities Publication

How humor can connect your ads with a Gen Z audience

Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.

13.07.22

Brands Webinar

[WEBINAR] From Brand Purpose to Brand Activism

Online Webinar in English

24.01.22

Brands Webinar

[WEBINAR] Cultural Intelligence

How brands' communication travel across cultures?

05.01.22

Customer Experience Publication

Got30: An Ipsos vodcast

Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.

05.01.22