Brands

The 2023 Anholt-Ipsos Nation Brands Index (NBI) will be released later this year, and the pending results show exciting shifts in perceptions since 2022.

For those who couldn't make it to the actual event, you can find a summary of the day in text and visuals here.

Since 1954, the International Festival of Creativity has been held in Cannes and the Lions Awards reward the best agencies. Ipsos was there to bring a total understanding of people, citizens and consumers, with a presence across different stages and forums. Discover the key takeouts.

Are you a brand, marketing or sustainability manager? Yes? Then this event is for you!

Ipsos gives businesses, governments and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all. Discover how.

Join us on the 23rd of March for a new KEYS webinar.

What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?

This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.

We already said marketing investments are the way to go. Here’s four we recommend.