Communication

Real understanding to climb the Creative Effectiveness Ladder

Almost all Europeans have heard about 5G, however only 1 out of 4 Europeans claim to have a good understanding about 5G.

Using metaphor elicitation to gain a truer consumer-centric measure of influence.

Do you want to develop an outstanding creative concept which will promote your brand? Would you like to know how to translate your concept into specific marketing communications? And would you like to know if this will have the intended results? Ipsos Creative Excellence will support you through the entire creative process to reach your goal – from first insights into the Big Idea, to monitoring the impact.

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.

How early communication research enables marketers to make more creative, bolder advertising…faster.

Transforming adversity into a creative opportunity.

What advertisers need to know about advertising viewability.

Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.