Insights

[WEBINAR] KEYS - The day after tomorrow

Practical steps for making Big Data work.

The world of pharma business insight is likely to change as it embraces a multi-data source reality.

The Marketing Insights Event is almost there and will take place this year on 5 and 6 February.

Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.