Insights


Global consumer sentiment growth has nearly halted

Consumer confidence is down in the world’s two largest economies
Sports Survey

The Dutch are the most physically active nation, the Brazilians are the least

A new global Ipsos study conducted with the World Economic Forum explores attitudes to sports and finds that globally most (58%) would like to practice more but say they lack of time to do so (37%).
Insights Survey

From highs to lows: interest in the Tokyo Olympics varies around the globe

Six in ten (62%) say the event marks an important opportunity for the world to come together after the Covid-19 pandemic
COVID-19 Survey

Post-COVID vaccination behaviours and return to activities

Confidence about returning to activities varies across nine countries surveyed says a new Ipsos study conducted in partnership with the World Economic Forum
Gender Survey

Tension between rich and poor is seen as a key source of division around the world

Just over a third of people on average in 28 countries across the world (a Global Country Average of 35%) think that their country is divided by “culture wars” according to a new Ipsos Global Advisor poll, carried out in partnership with the Policy Institute at King’s College London. Despite this, however, there is wide variation in this opinion when looking at individual countries, and many don’t have a strong view.
Insights Publication

Towards more agile and efficient product testing

Opportunities and limitations for small sample sizes
COVID-19 Survey

Expectations about when life will return to pre-COVID normal vary widely across the world

Almost half of adults say their mental health has worsened during the pandemic, but nearly one quarter say it improved since the beginning of 2021

[Event] Ipsos at the MIE 2021

The Marketing Insights Event is different this year. The digital event will take place from 10 May to 8 June. Will you be there?
Insights Event

[WEBINAR] KEYS - Standing out from the crowd

Making Your Mark in the Moments That Matter