Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
Three case studies from Ipsos House showcase the opportunities for investigating human responses, motivations and behaviour offered by the research facility.
While meningococcal meningitis is relatively uncommon, it is unpredictable, may progress very rapidly and can lead to death in as little as 24 hours of first symptoms.<sup>1,2</sup>
According to one study, the bacteria that can cause the disease are carried asymptomatically in the nasopharynx of up to almost one in four (24%) 19-year-olds; although for most it will not cause the disease.<sup>3</sup>
In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
Ethnography is a research method made for investigating cultural practices, rituals, consumer behavior, routines and social norms. It helps identifying previously unseen opportunities through looking at people’s world in a new way, through putting behavior at the heart of our investigation.
This year Ipsos is particpating to the iiEX Europe conference (19 and 20 Feb in Amsterdam) with two inspiring lectures presented by Didier Truchot (CEO and founder of Ipsos) and Steven Naert (Global head of Ipsos Censydiam Institute). iiEX Europe is all about the future of Insights. Didier and Steven will be sharing their unique perceptions on this.
Does the coming of robots make our work more human? Are you ready to marry a robot, or have your country governed by one? We've asked our panel about dilemmas about the balance between human and technology. Find out if Dutchies are romantics or cyborgs!
It’s obvious that we have been using technology for centuries to shape our lives. But in order for a brand to succeed, it is at least as important to understand that the opposite happens just as well. As philosopher Alva Noe states: "Technologies organize our lives in a way that makes it impossible to imagine this life in their absence, they make us who we are."
This year we are once again platinum sponsor of MIE - the annual Dutch Marketing and Insights conference. As a platinum sponsor we will showcase the latest technical innovations relevant for market research and we will give two inspiring lectures. MIE takes place on 31 January and 1 February at Media Plaza in Utrecht.
