Product Innovation

Do you want to translate insights and ideas into successful initiatives? Test and optimise your concept, product, or package design? Or are you looking for ways to maximise quality in order to gain a higher ROI? Ipsos Innovation research helps you recognise opportunities, convert challenges into achievable initiatives and lets you market your bold innovations.

Last 25 and 26 September, we hosted a client event called ‘Pack to the future!’ in Rijen and Amsterdam. During this event we discussed what's next in packaging

Superior product performance matters more than ever today

Learn about why and how you should focus your attention on superior product performance

This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.

Our speakers presented a business case for our client Mars Petcare​.

94% of global executives are dissatisfied with the innovation performance of their organization.

In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?