Public opinion

Doing research during a crisis allows businesses to better predict and prepare for what to do next.

Are you looking for answers in the domain of people, societies or politics? Do you want to know how the global, regional and local public opinion is developing? Or do you wonder if your policy, program or service performs optimally and delivers the desired result? Ipsos Public Affairs gives you concrete insights that you can get started with.

Our country has been in the grip of the corona virus for some time now. The government has announced various measures, which we, as Ipsos, will naturally comply with. We’d like to inform you on what the possible effects of the measures on our cooperation with clients and partners may be.

More of us now believe someone close to us will be infected by the coronavirus pandemic.

Threat of a recession will result in large fiscal measures from governments, say economists.

More than two in three say they’ve changed their behaviour because of climate change.

Gender equality at work is still not achieved as nearly three in ten men (28%) around the world think it’s acceptable to tell jokes or stories of a sexual nature at work, according to a new global survey to mark International Women’s Day. By contrast, only 16% of women globally say such jokes or stories are acceptable.

Majority of people think it is impossible to forecast how the virus is spreading.

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.