Social Intelligence


Unlock your brand visibility in the AI era with Ipsos Synthesio GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
Innovation Publication

Ignite Growth with Collective Innovation

Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

CX Signals GenAI: Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews

Harness the power of social media and reviews to help improve your Customer Experience (CX).
Social Intelligence Publication

Ipsos Synthesio unveils Signals GenAI, providing instant consumer insights

Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds. Now everyone can turn millions of consumer voices in actionable insights with just three simple clicks!
Social Intelligence Publication

Fashion Weeks: Has K-Pop stolen the shows?

Four takeaways from Synthesio social data about 2022 global Fashion Weeks.

Introducing Synthesio’s trend discovery engine: Topic Modeling

Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
Data Science Publication

Brand leaders share top tips for scaling social intelligence

Synthesio expert shares social intelligence program best practices and mistakes to avoid.
Social Media Publication

Decoding 'China Chic' cosmetic brands

'China Chic’ is taking the cosmetic industry by storm. Fiona Wang, our Social Intelligence Analytics (SIA) expert explains how.
Automotive Publication

What Do Online Consumers Really Think of Electric Cars in 2022

Social data reveals how consumers feel about new Electric Vehicle (EV) models