Social Intelligence

To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.

Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.

A run-through of the what, why, and how of unknown unknowns in social intelligence.

Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

This fifth edition of our Signals digest continues to bring together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.

An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.

This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.

With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.