Closing the Consumer Consciousness Gap

The insights world is going through a transformation. Consumer needs, wants, expectations, and preferences are changing fast, markets are fragmenting, and companies need to understand their customers better and faster to stay competitive. Ipsos’ Future of Insights series looks at how companies can transform their Insights business and show the value of Insights.

Join us as we kick off the knowledge sharing series Future of Insights 2022 in which we illustrate the issues CMI's face, and highlight the importance for companies to constantly redefine, refine and adjust the strategy to meet fast-evolving human needs.

Also read the whitepaper: Closing the Consumer Consciousness Gap: put people at the heart of your decisions