Ipsos NZ releases localised findings of a new 30-country study for the 2025 International Women's Day. More than half of New Zealanders think things would work better if more women held positions of responsibility - 57% of New Zealanders agree that things would work better if more women held positions with responsibility in government and companies. Additionally, 42% New Zealanders also define themselves as a feminist. This is significantly higher than the 30-country global average* (38%).
According to Ipsos’ recent Global Love Life Satisfaction poll across 30 countries, New Zealanders report high levels of love satisfaction. The poll brings together how people feel about love, romance and relationships.
Ipsos New Zealand has released its Housing Monitor 2025, part of the latest Ipsos Global Advisor study. More than 22,000 people across 30 countries were surveyed, including approximately 1,000 people in New Zealand.
In our latest Ipsos Views paper, we draw on our research to highlight the impact societal benefits can have in driving brand growth. We also outline three ways to grow your brand with the infusion of societal benefits: Connect societal expectations with category motivations, Position societal benefits as co-benefits, and Leverage the halo effect.
In 2018, Ipsos New Zealand started tracking the key issues facing New Zealand. In this wave of the Ipsos New Zealand Issues Monitor, we asked 1,003 New Zealanders to select from a list of 20, the three most important issues facing the country and to rate the ability of the country’s political parties to best manage these issues.
Ipsos, one of the world's leading market research companies, releases the 2024 Global Infrastructure Index, a 32-country survey which tracks peoples’ attitudes and perceptions of infrastructure in their country and local area. More than 23,000 people across 32 countries were surveyed, including 1,001 people aged 18+ in New Zealand.
The Ipsos Global Health Service Monitor has been run on a regular basis in around 30 markets globally since 2018. The survey was conducted in New Zealand for the first time in 2023 and this year, it includes a sample of n=1,000 New Zealanders. Fieldwork was conducted between 26 July and 9 August 2024.
