Mental health around the world continues to deteriorate according to the fifth edition of the AXA Mental Health Report. The study, conducted in collaboration with Ipsos, aims to identify mental health and well-being issues around the world in order to develop solutions to alleviate them. Ipsos surveyed 17,000 people from 16 countries across Europe, the United States and Asia.
Ipsos New Zealand has released the 27th edition of the Ipsos Issues Monitor which tracks the issues most important to New Zealanders today and which political parties are best able to manage them. The survey has been running since 2018.
77% in New Zealand are happy and 23% unhappy. Only six countries are happier than Kiwis in our survey of global happiness. Explore the findings to see how New Zealanders are feeling.
Ipsos NZ releases localised findings of a new 30-country study for the 2025 International Women's Day. More than half of New Zealanders think things would work better if more women held positions of responsibility - 57% of New Zealanders agree that things would work better if more women held positions with responsibility in government and companies. Additionally, 42% New Zealanders also define themselves as a feminist. This is significantly higher than the 30-country global average* (38%).
According to Ipsos’ recent Global Love Life Satisfaction poll across 30 countries, New Zealanders report high levels of love satisfaction. The poll brings together how people feel about love, romance and relationships.
Ipsos New Zealand has released its Housing Monitor 2025, part of the latest Ipsos Global Advisor study. More than 22,000 people across 30 countries were surveyed, including approximately 1,000 people in New Zealand.
In our latest Ipsos Views paper, we draw on our research to highlight the impact societal benefits can have in driving brand growth. We also outline three ways to grow your brand with the infusion of societal benefits: Connect societal expectations with category motivations, Position societal benefits as co-benefits, and Leverage the halo effect.
