The Maturity Assessment: Sharpening your CX direction
Discover how our CX Maturity Assessment helps you objectively assess your organisation's CX capabilities, advocacy and ambitions.
With 46% of CX leaders expecting investment in CX to increase this year, it's more important than ever to invest where it will have the greatest impact.
Our assessment helps you clarify your CX goals, align stakeholders around a shared view of priorities, and identify the areas that will deliver the greatest value providing a strong foundation for both strategic and tactical decision-making. Explore how our CX Maturity Assessment can help you maximise opportunities and map your path to becoming a CX leader.
How the CX Maturity Assessment Sharpens CX Direction
With more focus on CX than ever before, technology platforms regularly launching new features, AI driving efficiencies, organisations evolving at pace and customer expectations changing rapidly. Defining the next phase of a CX programme is rarely straightforward.
Even with strong foundations in place, competing priorities and finite resources mean it can be difficult to feel fully confident that your investment will translate into measurable outcomes.
This is exactly why taking an honest look at your CX Maturity can be such a valuable exercise. It often becomes a real turning point for organisations, allowing you to understand where you are right now in your CX journey, and feel more equipped to figure out what makes sense to focus on next.
How Ipsos' Maturity Assessment helped Volkswagen Group UK Reflect, Refocus and Develop
Join Bekah Hancill, UK Head of CX Advisory at Ipsos, in conversation with Nick Ratcliffe, CX Director at Volkswagen Group UK, and Laura Godfrey, UK Head of Client Services at Ipsos, to explore how a CX Maturity Assessment helped one of the UK's largest automotive groups take stock, identify blind spots and embed customer experience into their strategic priorities.
With over six million customers, six brands, and 600+ retail outlets, discover how Volkswagen Group UK moved beyond chasing scores to truly putting the customer at the heart of every decision.
Want to learn more about how a Maturity Assessment could work for your organisation? Contact Bekah Hancill, UK Head of CX Advisory, to learn how a CX Maturity Assessment can provide the objective, quantified insights you need to drive meaningful change.
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Bekah HancillUK Head of CX Advisory
