Are We Starved Of Information?
Survey of 2000 GB adults, exploring knowledge of healthy eating and dieting
- Fieldwork dates: 19-24 April 2001
- Base: All (2,017 face-to-face interviews in respondents' home) unless otherwise specified
- All figures in percentages unless otherwise specified.
- Weighted data, to known profile of GB population.
- An asterisk (*) represents a figure less than 0.5% but greater than zero
Q1 How much do you believe is the safest amount of weight for an average person to lose per week?
| % | |
| Under 1 pound/under 189 kilogram | 17 |
| 1-2 pounds/about 189 -1 kilogram | 44 |
| 2-3 pounds/about 1-1.5 kilograms | 23 |
| 3-4 pounds/about 1.5-2 kilograms | 5 |
| 5 pounds/just over 2 kilograms | 2 |
| None of these | * |
| Don't know | 8 |
Q2 Which do you believe is the ideal number of calories the average man should consume in one day?Base: All men (889)
| % | |
| 1500 calories | 10 |
| 2000 calories | 22 |
| 2500 calories | 31 |
| 3000 calories | 14 |
| 3500 calories | 3 |
| None of these | 1 |
| Don't know | 18 |
Q3 Which do you believe is the ideal number of calories the average woman should consume in one day?Base: All women (1,128)
| % | |
| 1500 calories | 29 |
| 2000 calories | 39 |
| 2500 calories | 17 |
| 3000 calories | 4 |
| 3500 calories | * |
| None of these | * |
| Don't know | 11 |
Q4 Which one of these, if any, most applies to you personally in the past year?
| % | |
| I have dieted and lost more than my target weight loss in the past year | 2 |
| I have dieted and achieved my target weight loss in the past year | 6 |
| I have dieted but did not achieve my target weight loss in the past year | 13 |
| I have dieted and actually gained weight in the past year | 5 |
| I have not dieted in the past year | 73 |
| Don't know | 1 |
Q5 How strongly do you agree or disagree with each of the following statements:
"I am tired of the media telling me what I should and shouldn't eat"
Base: Version 1 (932)
| % | |
| Strongly agree | 35 |
| Tend to agree | 28 |
| Neither agree or disagree | 21 |
| Tend to disagree | 11 |
| Strongly disagree | 4 |
| Don't know | 2 |
"I am tired of the government telling me what I should and shouldn't eat"
Base: Version 2 (1,085)
| % | |
| Strongly agree | 22 |
| Tend to agree | 27 |
| Neither agree or disagree | 24 |
| Tend to disagree | 17 |
| Strongly disagree | 6 |
| Don't know | 3 |
