Attitudes Towards Death and Dying in the East of England

Public Sector

Ipsos conducted a survey for NHS East of England exploring attitudes to talking about death and dying.

 

Research by Ipsos, on behalf of NHS East of England, exploring attitudes to talking about death and dying has recently been published. The research involved both qualitative and quantitative stages and explored:

  • People’s view towards discussing death;
  • Awareness of the plans which one can make for their end of life care;
  • Whether people make plans for death and dying and their end of life care;
  • If there are any barriers preventing them from making these plans; and
  • The roles of healthcare professionals in encouraging people to plan for their end of life care.

The findings are being used to inform the content of social marketing interventions to increase awareness of the plans one can make for their end of life care and encourage people to take action.

Technical notes

Quantitative research:

  • Quantitative fieldwork was carried out between 26th March and 20th July 2010.
  • Self-completion postal surveys were sent to 2,500 addresses in the East of England and 1,250 addresses in the rest of England. In total, 693 responses were received from the East of England and 332 from the rest of England.
  • Data was weighted to the profile of the known population.

Qualitative research:

  • Four face-to-face discussion groups with the general public, across a range of age groups and locations
  • Seven face-to-face or telephone follow-up depth interviews with participants from the discussion groups
  • Six face-to-face individual depth interviews with Asian Muslims
  • Six face-to-face or telephone individual depth interviews with GPs and practice nurses
  • Two face-to-face or discussion groups with GPs and practice or district nurses.

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