Political Pulse

The latest Ipsos Political Pulse explores attitudes towards Prime Minister Keir Starmer.

With just two weeks to go until the Scottish Parliament election on 7th May, new data from Ipsos’s Scotland Political Pulse shows that, while voters are not particularly impressed by any of the parties, the SNP have the edge, with views on both the party and their leader improving since last month.

New data from our Political Pulse survey, taken 20th-24th March, explores attitudes to GB political parties and leading politicians and whether the public prefer a Labour led government under Keir Starmer or a Reform UK led government under Nigel Farage.

John Swinney is the best rated of the party leaders, with a clear lead over Anas Sarwar and Malcolm Offord on most key leadership traits - although public sentiment is more negative than positive towards all the Scottish party leaders.

Over two thirds of Britons do not have confidence that the UK Government is running the country with integrity (68%), nor that they are running it properly, competently or seriously (69%).

Almost half (47%) of Britons think Kemi Badenoch made the right decision to sack Robert Jenrick and remove the Conservative party whip.

When asked to choose between the Labour Party led by Keir Starmer and Reform UK led by Nigel Farage, 39% of Britons prefer Labour, while 35% prefer Reform UK.

Keir Stamer and Nigel Farage neck and neck – both lead Zack Polanski, Wes Streeting and Ed Miliband. Meanwhile, Kemi Badenoch is now in a statistical tie with both Keir Starmer and Nigel Farage

50% of Britons say they want radical change – but while 23% trust Reform UK to deliver necessary change, 34% worry that they would deliver undesirable reforms.