Political Pulse


Scotland Survey

Favourability towards Reform UK dips in Scotland while the SNP’s ratings hold up

John Swinney is the best rated of the party leaders, with a clear lead over Anas Sarwar and Malcolm Offord on most key leadership traits - although public sentiment is more negative than positive towards all the Scottish party leaders.

Over two thirds of Britons do not have confidence that the government is running the country with competence or integrity, Ipsos poll reveals

Over two thirds of Britons do not have confidence that the UK Government is running the country with integrity (68%), nor that they are running it properly, competently or seriously (69%).

Nearly half of Britons approve of Jenrick sacking, Ipsos poll reveals

Almost half (47%) of Britons think Kemi Badenoch made the right decision to sack Robert Jenrick and remove the Conservative party whip.

Britons narrowly split between Labour led by Keir Starmer and Reform UK led by Nigel Farage, poll reveals

When asked to choose between the Labour Party led by Keir Starmer and Reform UK led by Nigel Farage, 39% of Britons prefer Labour, while 35% prefer Reform UK.

Andy Burnham preferred to Keir Starmer as PM, narrowly leads Nigel Farage

Keir Stamer and Nigel Farage neck and neck – both lead Zack Polanski, Wes Streeting and Ed Miliband. Meanwhile, Kemi Badenoch is now in a statistical tie with both Keir Starmer and Nigel Farage

Half of Britons say that they want radical change, but Reform UK seen as both solution and risk

50% of Britons say they want radical change – but while 23% trust Reform UK to deliver necessary change, 34% worry that they would deliver undesirable reforms.

Nigel Farage leads Keir Starmer in head-to-head on who Britons would prefer as Prime Minister

Nigel Farage (33%) has a slight lead over Keir Starmer (30%) for the first time in a head-to-head series on who Britons would prefer as PM.

Britons split on whether they would prefer Labour or Reform UK to win the next election

If given a choice between the Labour party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are split on which party they would prefer to win the next General Election. 38% say the Labour party led by Keir Starmer, while 35% say Reform UK led by Nigel Farage.

Labour’s ratings fall in Scotland while Reform UK continues to rise

Ipsos’ Scottish Political Pulse survey