Attitudes Towards The London 2012 Olympics Logo

Two-thirds of those who have seen the new Olympic logo disapprove of it, with just one in twenty-five (4%) 'strongly' approving.

Two-thirds of those who have seen the new Olympic logo disapprove of it, with just one in twenty-five (4%) 'strongly approving'.

Topline Results

  • Ipsos interviewed a representative quota sample of 977 adults in Great Britain aged 18+.
  • Interviews were conducted by telephone between 8-10 June 2007.
  • Data are weighted to match the profile of the population.
  • Full data tabulations (weighted and unweighted) are available upon request.

Q1 Have you seen the new London Olympics 2012 logo, unveiled earlier this week?

160 %
Yes 79
No 21
Don't know *

Q And do you approve or disapprove of the logo? Base: All who have seen logo (774)

160 %
Strongly approve 4
Tend to approve 12
Neither approve nor disapprove 14
Tend to disapprove 19
Strongly disapprove 49
Don't know 2

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