Sports

Sports Survey

Early morning kick-offs threaten live viewership for 2026 FIFA World Cup, as commercial sponsorship facing disengagement in Great Britain

New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.

18.06.26

Sports Survey

Majority of Britons oppose public funding for struggling sports clubs, Ipsos survey finds

Around two-thirds of Britons oppose the use of public funds to support professional football (67%) and rugby clubs (66%) on the brink of administration.

07.01.26

Sports Survey

Seven in ten football fans believe traditional supporters are being priced out of the game

Three quarters (76%) of those who have gone to a football match in the past year think there should be a cap on ticket prices.

18.08.25

Sports Survey

Brits more likely to be aware of and following 2025 Women’s Euros than they were in 2022

Eight in ten (82%) Brits say they’re aware of 2025 Women’s Euros, compared to 75% at similar stage of 2022 Women’s Euros after the first group stage round, which England won.

17.07.25

Sports Survey

Majority of Britons would support a London bid to host Olympic and Paralympic games in 2040

Over half (55%) of Britons would support London bidding for the 2040 Olympic and Paralympic Games.

24.06.25

Politics Survey

Britons Predict 2025: Starmer stays, recession looms, and Prince Harry unlikely to return to the UK

Ipsos has looked at people’s expectations in Great Britain and around the world for the year ahead.

30.12.24

Sports Survey

Active Lives Children and Young People Survey 2023-24

Ipsos conducted the seventh year of this ongoing survey on behalf of Sport England during the 2023-24 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).

06.12.24