Sports

New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.

Around two-thirds of Britons oppose the use of public funds to support professional football (67%) and rugby clubs (66%) on the brink of administration.

Three quarters (76%) of those who have gone to a football match in the past year think there should be a cap on ticket prices.

Eight in ten (82%) Brits say they’re aware of 2025 Women’s Euros, compared to 75% at similar stage of 2022 Women’s Euros after the first group stage round, which England won.

Over half (55%) of Britons would support London bidding for the 2040 Olympic and Paralympic Games.

Ipsos has looked at people’s expectations in Great Britain and around the world for the year ahead.

Ipsos conducted the seventh year of this ongoing survey on behalf of Sport England during the 2023-24 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).

As Gary Lineker prepares to depart from Match of the Day, a new Ipsos survey reveals divided public opinion on who should fill his shoes.

New polling from Ipsos explores perceptions of the most serious challenges facing professional football in Britain today.