Best Party Leader In Key Respects
Q In choosing between Prime Minister Gordon Brown, Conservative leader David Cameron or Liberal Democrat leader [Sir Menzies Campbell/Nick Clegg], which leader do you think...
OR Q In choosing between David Cameron, Nick Clegg, Ed Miliband or Nigel Farage, which leader do you think...
... best understands the problems facing Britain? ...has the most personality? ...would be best in a crisis? ...leads the most united team? ...is best able to deal with the challenges of the 21st century? ...is the most capable? ...is best able to deal with problems of the environment? ...best understands world problems? ...is most out of touch with ordinary people? ...is more honest than most politicians? ...is more likely to promise anything to win votes? ...best understands the fine details of his policies?
Best understands the problems facing Britain
| Gordon Brown | David Cameron | Sir Menzies Campbell | None of these | Don't know | Brown lead over Cameron | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | ±% | |
| 8-9 August 2007* | 51 | 17 | 8 | n/a | 24 | +34 |
| 27-28 September 2007** | 49 | 16 | 12 | 14 | 10 | +33 |
| 18-19 April 2010** | 33 | 26 | 26 | 6 | 8 | +7 |
| Gordon Brown | David Cameron | Nick Clegg | None of these | Don't know | Brown lead over Cameron | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | ±% | |
| 9-10 January 2008 | 36 | 30 | 7 | 13 | 13 | +6 |
| 25-27 September 2009 | 33 | 33 | 15 | 11 | 8 | 0 |
Base: c. 1,000 GB adults aged 18+ *Asked as "Q Which leader do you think best understands the problems facing Britain — Gordon Brown, David Cameron or Menzies Campbell?" **Asked as "Q In choosing between Gordon Brown, David Cameron or Sir Menzies Campbell, which leader do you think …?"
| David Cameron | Nick Clegg | Ed Miliband | Nigel Farage | Don't know | None of these | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | % | |
| 11-13 May 2013*** | 27 | 8 | 23 | 16 | 10 | 15 |
| 5-7 April 2014*** | 23 | 9 | 25 | 17 | 13 | 13 |
Base: c. 1,000 GB adults aged 18+
***Asked as "Q In choosing between David Cameron, Nick Clegg, Ed Miliband or Nigel Farage, which leader do you think …?"
Has the most personality
| Gordon Brown | David Cameron | Sir Menzies Campbell | None of these | Don't know | Brown lead over Cameron | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | ±% | |
| 8-9 August 2007* | 31 | 42 | 9 | n/a | 17 | -11 |
Base: c. 1,000 GB adults aged 18+ *Asked as "Q Which leader do you think has the most personality — Gordon Brown, David Cameron or Menzies Campbell?"
Best in a crisis
| Gordon Brown | David Cameron | Sir Menzies Campbell | None of these | Don't know | Brown lead over Cameron | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | ±% | |
| 8-9 August 2007* | 69 | 10 | 6 | n/a | 14 | +59 |
| 27-28 September 2007** | 60 | 13 | 9 | 7 | 12 | +47 |
| Gordon Brown | David Cameron | Nick Clegg | None of these | Don't know | Brown lead over Cameron | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | ±% | |
| 9-10 January 2008 | 45 | 27 | 3 | 8 | 17 | +18 |
| 25-27 September 2009 | 34 | 37 | 9 | 10 | 10 | -3 |
| 18-19 April 2010** | 40 | 28 | 14 | 8 | 10 | +12 |
Base: c. 1,000 GB adults aged 18+ *Asked as "Q Which leader do you think would be best in a crisis — Gordon Brown, David Cameron or Menzies Campbell?" **Asked as "Q In choosing between Gordon Brown, David Cameron or Sir Menzies Campbell, which leader do you think …?"
| David Cameron | Nick Clegg | Ed Miliband | Nigel Farage | None of these | Don't know | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | % | |
| 5-7 April 2014*** | 45 | 27 | 3 | 8 | 17 | 18 |
Base: c. 1,000 GB adults aged 18+
***Asked as "Q Which leader do you think …?"
Leads the most united team
| Gordon Brown | David Cameron | Sir Menzies Campbell | None of these | Don't know | Brown lead over Cameron | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | ±% | |
| 27-28 September 2007** | 54 | 12 | 10 | 10 | 13 | +42 |
| Gordon Brown | David Cameron | Nick Clegg | None of these | Don't know | Brown lead over Cameron | |
|---|---|---|---|---|---|---|
| 9-10 January 2008 | 27 | 34 | 10 | 9 | 20 | -7 |
Base: c. 1,000 GB adults aged 18+ **Asked as "Q In choosing between Gordon Brown, David Cameron or Sir Menzies Campbell, which leader do you think …?"
Best able to deal with the challenges of the 21st century
| Gordon Brown | David Cameron | Sir Menzies Campbell | None of these | Don't know | Brown lead over Cameron | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | ±% | |
| 27-28 September 2007** | 50 | 12 | 8 | 11 | 11 | +38 |
| Gordon Brown | David Cameron | Nick Clegg | None of these | Don't know | Brown lead over Cameron | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | ±% | |
| 9-10 January 2008 | 34 | 37 | 6 | 11 | 12 | -3 |
Base: c. 1,000 GB adults aged 18+ **Asked as "Q In choosing between Gordon Brown, David Cameron or Sir Menzies Campbell, which leader do you think …?"
| David Cameron | Nick Clegg | Ed Miliband | Nigel Farage | Don't know | None of these | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | % | |
| 11-13 May 2013 | 33 | 7 | 23 | 8 | 13 | 16 |
Base: c. 1,000 GB adults aged 18+
***Asked as "Q In choosing between David Cameron, Nick Clegg, Ed Miliband or Nigel Farage, which leader do you think …?"
Most capable
| Gordon Brown | David Cameron | Sir Menzies Campbell | None of these | Don't know | Brown lead over Cameron | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | ±% | |
| 27-28 September 2007 | 60 | 14 | 7 | 9 | 11 | +46 |
| Gordon Brown | David Cameron | Nick Clegg | None of these | Don't know | Brown lead over Cameron | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | ±% | |
| 18-19 April 2010 | 33 | 30 | 21 | 7 | 9 | +3 |
Base: c. 1,000 GB adults aged 18+
| David Cameron | Nick Clegg | Ed Miliband | Nigel Farage | Don't know | None of these | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | % | |
| 11-13 May 2013 | 38 | 5 | 20 | 6 | 13 | 17 |
Base: c. 1,000 GB adults aged 18+
***Asked as "Q In choosing between David Cameron, Nick Clegg, Ed Miliband or Nigel Farage, which leader do you think …?"
Best able to deal with problems of the environment
| Gordon Brown | David Cameron | Sir Menzies Campbell | None of these | Don't know | Brown lead over Cameron | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | ±% | |
| 27-28 September 2007** | 34 | 22 | 17 | 12 | 16 | +12 |
Base: c. 1,000 GB adults aged 18+ **Asked as "Q In choosing between Gordon Brown, David Cameron or Sir Menzies Campbell, which leader do you think …?"
Best understands world problems
| Gordon Brown | David Cameron | Nick Clegg | None of these | Don't know | Brown lead over Cameron | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | ±% | |
| 25-27 September 2009 | 43 | 25 | 10 | 10 | 12 | +17 |
| 18-19 April 2010 | 45 | 22 | 14 | 8 | 10 | +23 |
Base: c. 1,000 GB adults aged 18+
Most out of touch with ordinary people
| Gordon Brown | David Cameron | Nick Clegg | None of these | Don't know | Brown lead over Cameron | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | ±% | |
| 25-27 September 2009 | 46 | 28 | 10 | 4 | 12 | +18 |
| 18-19 April 2010 | 42 | 39 | 6 | 4 | 8 | +3 |
Base: c. 1,000 GB adults aged 18+
| David Cameron | Nick Clegg | Ed Miliband | Nigel Farage | Don't know | None of these | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | % | |
| 11-13 May 2013* | 48 | 10 | 15 | 10 | 13 | 5 |
| 5-7 April 2014** | 40 | 14 | 15 | 15 | 3 | 14 |
Base: c. 1,000 GB adults aged 18+
*Asked as "Q In choosing between David Cameron, Nick Clegg, Ed Miliband or Nigel Farage, which leader do you think …?"
**Asked as "Q Which leader do you think …?"
More honest than most politicians
| Gordon Brown | David Cameron | Nick Clegg | None of these | Don't know | Brown lead over Cameron | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | ±% | |
| 25-27 September 2009 | 19 | 25 | 27 | 19 | 10 | -6 |
Base: c. 1,000 GB adults aged 18+
Is most likely to promise anything to win votes
| Gordon Brown | David Cameron | Nick Clegg | None of these | Don't know | Brown lead over Cameron | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | ±% | |
| 18-19 April 2010 | 36 | 43 | 9 | 4 | 8 | -6 |
Base: c. 1,000 GB adults aged 18+
Best understands the fine details of his policies
| Gordon Brown | David Cameron | Nick Clegg | None of these | Don't know | Brown lead over Cameron | |
|---|---|---|---|---|---|---|
| % | % | % | % | % | ±% | |
| 18-19 April 2010 | 38 | 23 | 18 | 7 | 13 | 15 |
Base: c. 1,000 GB adults aged 18+
