Introducing Brand Health Essentials
In today’s dynamic market, you need a brand monitoring solution that moves at the speed of your business.
Introducing Brand Health Essentials: Ipsos’ agile tracking solution that delivers a comprehensive snapshot of your brand’s performance in days, not weeks, on the issues that matter most.
What actions do I need to take to turn brand equity into revenue? To find sustainable growth, you need more than just brand tracking data — you need to know what actions will make the greatest impact.
How do I get a trusted read on my brand, fast? When the stakes are high and decisions can’t wait, you need a reliable partner who can deliver with speed and substance.
Brand Health Essentials
Ipsos Brand Health Essentials synthesises the best of our on-demand research capabilities into one affordable and accessible end-to-end solution.
A Framework Proven to Drive Business Outcomes
We cut through the noise with a solution focused on the essential drivers of business growth. At its core is our Brand Desire metric, which is validated against real-world sales data across dozens of categories and countries, giving you confidence the insights are tied to commercial success.
Powerful Insights, Made Simple
Brand Health Essentials is designed for clarity and ease of use. With easy-to-understand metrics and a highly automated process, our experts handle the complexity so you can focus on the results.
AI-Powered, Human-Driven Deliverable
We deliver with clarity, not complexity. Our brand specialists use a powerful blend of expert analysis and safeguarded AI to provide a strategic roadmap for growth.
Data You Can Trust, Delivered with Speed
Backed by Ipsos’ world-class reach and rigorous, tracking-specific quality protocols, Brand Health Essentials delivers the fast, secure, stable, and high-quality data that is essential for reliable brand measurement.
The Approach: Measure what matters for brand growth
Ipsos Brand Health Essentials provides a clear framework to understand if your brand…
- Is on people’s mental shortlists: Is your brand top of mind when consumers are making purchase decisions? What are the barriers?
- Delivers against key expectations: Is your brand meeting consumers’ functional and emotional needs?
- Is the preferred choice: How do consumers rank your brand against the competition, and what truly drives their desire for it?
The Promise: Brand tracking with speed, simplicity and substance
1. Up-to-the-moment insights
Ipsos Brand Health Essentials can deliver data and insights faster than competitors’ linear data pipelines.
2. Unparalleled reach & reliability
With the backing of Ipsos’ world-class reach and research capabilities, Ipsos Brand Health Essentials can quickly deliver high-quality data on profiled and secure audiences.
- 54 Owned Panels, 5.3 Million Members, 200+ Specific Audiences
- Panel and In-Study Quality Suite: Digital Fingerprint, Similarity Check, Bot Behaviors, MFA, Straightlining, Speeding, Expertise
3. Efficient execution
Designed for turnkey execution, Ipsos Brand Health Essentials gets your questions answered earlier so you can make the right decisions faster.
- Templated questionnaire available with mandatory, optional, and ability for custom questions
- Available across categories/sectors
- Currently available in nearly 30 markets globally and counting
Your Roadmap for Driving Brand Success
With Brand Health Essentials, you get the critical insights you need to prioritize marketing actions, benchmark against the competition, identify emerging opportunities or threats, and win in both the short and long term.
- A strategic report that provides clear direction, not just a dashboard of raw data. Our experts deliver the story in a meaningful format.
- Proven substance. Our metrics are validated to drive real-world business outcomes, ensuring your decisions are built on a foundation of proof.
- Strategic clarity, on demand. We deliver the focused answers you need to act now, without the noise.
- A proven framework for growth, not just a list of disconnected metrics. Our validated model connects the dots to reveal the clear path to driving your brand forward.
- A practical framework you can trust, not just academic theory. Our research is grounded in commercial data from a wide range of goods and services, ensuring that our insights are linked to your business outcomes.
