Britons most confident that Reform UK has a good plan to change Britian – but over half not confident in any party

New data from Ipsos in the UK’s Political Pulse survey reveals that while the public are most confident that Reform UK has a good plan for changing Britain, over half of Britons are not confident that any political parties have a good plan.

Favourability towards political parties 

• A quarter (25%) are favourable towards the Labour party, with 53% unfavourable (net -28).
• Reform UK has a net rating of -11. 34% hold a favourable view of the party, with 45% unfavourable.
• Two in ten (21%) express a favourable view of the Conservative party, with 51% unfavourable. This gives them a net rating of -30.
• The Green Party’s net rating is -3, up from -9 last month. 30% are favourable towards the party, while a third (33%) are unfavourable.
• The Liberal Democrats sit at -8, up slightly from -11 last month. 25% express a favourable view and 33% unfavourable.
• Out of a list of political parties, the public are most likely to think that Reform UK have a good long-term economic plan for Britain. 34% say the party has a good long-term plan, compared to 29% who say the same about Labour. However, over half are not confident that any of the parties have a good long-term economic plan.
• Similarly, the public are most confident that Reform UK have a good plan for changing Britain generally (38% confident, vs 28% for Labour). However, once again over half of Britons are not confident that any of the political parties have a good plan for changing Britain.

Favourability towards politicians 

• Reform UK leader Nigel Farage has a net favourability of -16 with 31% viewing him favourably and 47% unfavourably.
• Prime Minister Keir Starmer's net favourability stands at – 32 (22% favourable, 54% unfavourable).
• Leader of the Opposition Kemi Badenoch has a net favourability of -27 (20% favourable, 47% unfavourable).
• A quarter (25%) hold a favourable view of Liberal Democrat leader Ed Davey, while 32% are unfavourable, giving him a net score of -7.
• 16% are favourable towards Chancellor Rachel Reeves, while just over half (53%) are unfavourable, giving her a net rating of -37.
• Two in ten (20%) are favourable towards former Leader of the Opposition and founder of a new left-wing party Jeremy Corbyn, while half (51%) are unfavourable (net -31).
• Co-founder of the new left-wing party Zarah Sultana has a net rating of -26, with 15% favourable and 41% unfavourable.

Donald Trump favourability 

• Ahead of his upcoming second State Visit to the UK, overall, 23% of Britons are favourable towards US president Donald Trump, while almost six in ten (59%) are unfavourable.
• Notably, approval is highest among those aged 18-34, with a third (33%) favourable and 48% unfavourable. This is compared to 18% of those aged 55+ who are favourable (66% unfavourable).  Men are also more favourable overall than women (33% vs 14%)
• Half (49%) of Reform UK voters are favourable towards Trump, compared to 21% of Labour voters and 26% of Conservative voters.

Government performance

• Three in five (62%) Britons continue to not have confidence that the UK Government is running the country properly, competently and seriously. A similar proportion (61%) do not believe that the government is running the country with integrity.
• 61% say the country is heading in the wrong direction, while 18% say right direction. This is a net negative rating of -43, up from -47 last month.
• When asked to score the government’s performance on a scale of 0-10, the Labour government receives an average performance rating of 3.6 out of 10 (similar to last month’s rating of 3.5). Those aged 18-34 (5.3) and Labour voters (5.7) rank the government highest, while those aged 55+ (2.7) and Reform UK voters (1.5) score it lowest.

Keiran Pedley, Director of UK Politics at Ipsos said:

Whilst a majority of the public are sceptical anyone can credibly deliver change, a greater number are confident in Reform UK than any other party. Meanwhile, the proportion of the public that think the government is running the country “properly, competently and seriously” is around the same level as seen under Rishi Sunak’s government before the last General Election.

Technical note: 

• Ipsos interviewed a representative sample of 1,135 adults aged 18+ across Great Britain. Interviews were conducted online between the 15th-18th August 2025.
• Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.