Britons trust Celebrity Traitors contestants more than politicians

Key findings 

• Most recognised contestants: The poll reveals that among the GB adult population, the three most recognised contestants are Alan Carr, with 48% recognition, followed closely by Stephen Fry at 47%, and Jonathan Ross at 45%. Among female celebrities, Charlotte Church leads with 43% awareness, while Paloma Faith and Kate Garraway both follow behind at 40%.
• Predictions for victory: The public has tipped Stephen Fry as the most likely to win the show, with 12% considering him the frontrunner to succeed. However, half (50%) of Britons say that they are unsure which contestant might prevail.
• Trustworthiness: The survey also revealed a prevailing sentiment that celebrity contestants are considered more trustworthy than politicians. Significant examples include:
  • Claudia Winkleman 51% vs. Rachel Reeves 15%
  • Jonathan Ross 41% vs. Keir Starmer 23%
  • Charlotte Church 45% vs. Angela Rayner 15%
  • Kate Garraway 46% vs. Kemi Badenoch 16%
  • Clare Balding 47% vs. Ed Davey 15%
  • Stephen Fry 57% vs. Boris Johnson 16%
  • Alan Carr 50% vs. Nigel Farage 22%

Technical note: 

• Ipsos interviewed a representative sample of 1,100 adults aged 16-75 across Great Britain. Polling was conducted online between the 22-25 August 2025.  
• Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.