Brits more likely to be aware of and following 2025 Women’s Euros than they were in 2022

New research from Ipsos in the UK shows high levels of interest among football fans in the 2025 Women’s European Championships, as well as broad awareness among the public as a whole.

Four in five (82%) British adults say they are aware of 2025 Women’s Euros (fieldwork conducted 9-10 July, after two rounds of the group stage), compared to 75% who said they were aware of the 2022 Women’s Euros after the first group stage round. Among self-described football fans, 98% say they are aware of 2025 Women’s Euros, compared to 93% three years ago. One in three Britons (33%), and 55% of fans, say they are “fully” aware with knowledge of the specifics, up 9 pts and 7pts respectively from the start of the 2022 Euros.

Around three in ten (31%) British adults also say they’re closely following the 2025 Women’s Euros (a slight increase of four points (27%) from the start of the 2022 championships), as do 58% of fans.  

Although interest is not yet at the peak Ipsos recorded just before England’s appearance in the finals of the Women’s World Cup in 2023 (when 55% of all adults said they were following it closely) or 2022 Euros final (when 57% said they were interested, compared with 37% now), this suggests that public focus on the tournament may well increase if England continue to progress.  By the same token, if England were to be knocked out, nearly 3 in 10 of those interested say they would not be so interested any more.

Ipsos also asked the British public whether efforts to tackle sexism in football (across both the men’s and women’s game) have gone far enough, or too far. One in three (35%) Britons say about the right amount is being done, while 28% say action has not gone far enough (33% of women and 22% of men) and 17% say it’s gone ‘too far’ (11% of women and 22% of men).

Among football fans, nearly half (46%) say about the right amount is being done and one in four (26%) say action has gone too far. One in five (20%) say efforts haven’t gone far enough, a twelve point drop (32%) since the 2022 Women’s Euros.

Commenting on the findings, Holly Day, Research Manager at Ipsos in the UK said:

With both England and Wales playing in the group stages, football fans’ interest in the Women’s Euros continues to grow, among both male and female fans. There is also broad awareness of the tournament among the public at large, at a scale that would’ve been unheard of even a decade ago. This is at a time when attendance figures for the Women’s Super League have increased over the last few years, despite the dip last season. And there is still the potential for public attention to increase even further, if the Lionesses can repeat their feats of the last two major tournaments and reach the final once again.

Increased success for the Lionesses and visibility for the women’s game also means there’s been a drop among football fans who say more is needed to be done to tackle sexism in football. However, there is still more to do to address concerns among the public at large, especially women who are not currently fans, of whom nearly 4 in 10 think not enough has been done.

Technical note: 

• For media queries, please contact MacKenzie Horn at [email protected]   
• For the full findings, please visit the Ipsos website.
• Ipsos interviewed a representative sample of 1,023 adults aged 18-75 across Great Britain, including 507 who described themselves as a football fan. Polling was conducted online between the 9-10 July 2025. Polling in 2022 was conducted between 8-9 July 2022.   
• Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.