The COVID-19 pandemic is undoubtedly one of the biggest crises in a generation. Organisations soon earnt plaudits for their response to the crisis, fast springing into action to support customers, communities, suppliers and their employees.
Other organisations across a range of sectors adapted supply chains to support front line workers in the fight against the virus. However, some organisations eroded reputation and business value through wrong-footed responses or the COVID-driven exposure of business practices that fell short of public expectations.
As the pandemic and its fall out evolves, it is likely that we’ll see more corporate crises arise. However, corporate scandals have never been far from the headlines. Well-publicised crises over the years shed light on what makes for a successful resolution to a crisis and the responses that destroy business value.
So, what can organisations do to build reputation resilience to protect themselves in times of crisis? We’ve identified five essentials for reputation resilience that we can share in our latest article.
The rise of self-care - how the empowered patient & consumer will drive the future of health [Webinar Recording]
Ipsos has identified a number of trends which are driving a shift in consumer/patient behaviour; a rise in health consciousness, demand for health self-reliance or alternative therapies, and in increased comfort with data sharing in exchange for personalised products and services.