Trust

New global polling data from the 2026 Ipsos Global Trustworthiness Index, conducted among over 23,000 adults across 31 countries between 19 June and 3 July 2026, reveals a sharp divide in how the British public perceives the integrity and reliability of different professions.

Trust is changing shape. Institutional trust remains under pressure.

Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.

New research from Ipsos assesses whether the public believes that the Prime Minister and MPs earn too much money, and how the public perceives the acceptability of gifts offered to the PM

This year's Ipsos Veracity Index reveals that the proportions of people who say they trust politicians and Government Ministers to tell the truth have reached their lowest scores since the survey began in 1983.

40% of Britons say the economy is one of the biggest issues facing Britain while the proportion naming the NHS falls by 17 points according to the Ipsos Issues Index for February 2023.

Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.

Research by Ipsos commissioned by the International Federation of Pharmaceutical Manufacturers and Associations (IFPMA) shows an improvement in research-based pharmaceutical industry reputation, with people valuing pharma innovation and the benefits it brings to society.

Trust in politicians drops to expenses crises levels