Communicating Poverty

The Joseph Rowntree Foundation's Public Interest in Poverty Issues programme (PiPi) aims to secure and strengthen public support for alleviating poverty in the UK. This research project informed this process using two stages of qualitative research. The first involved an evaluation of existing public attitudes to UK poverty, and the second employed a more creative approach, to identify messages which might resonate with the public on the issue and thereby generate a more favourable climate of opinion for anti-poverty policies. The project involved a total of 12 discussion groups, across the UK.