Day of Discovery

A new method combining back-to-back group discussions and depth interviews in one day, one location.

What is a Day of Discovery?

A new method combining back-to-back group discussions and depth interviews in one day, one location. Over the course of the day, 50 - 100 participants drop-in for one hour sessions. With recruitment taking place on the spot and in advance, this method is ideal for speaking to lots of people in a short space of time, bringing you instant insight for less investment.

More insights about Public Sector

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    Tracking Progress: What England's waste data tells us about the road ahead

    Since 2022, Ipsos UK, working with Technopolis and Ricardo and commissioned by Defra, has been looking at the progress made by Defra’s Resource and Waste Policy Programme. Now in its fourth year, the evaluation of the Resource and Waste Policy Programme reveals a nuanced picture: progress is being made, but significant challenges remain for long-term impact to materialise.
  • Food & Diet Publication

    FSA consumer survey, conducted by Ipsos, reveals appetite for healthy and sustainable diets

    Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published by the Food Standards Agency reveals the highest level of public confidence in food safety recorded since the start of the project.
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    Gender Ipsos Voices

    International Women's Day 2026: Spotlight Projects in Public Affairs

    As has now become a tradition for our team; to mark International Women’s Day 2026 we have taken the opportunity to reflect on the wide range of policy areas and projects delivered across Public Affairs over the past year. In this third edition, we shine a spotlight on how this work aligns with and advances this year’s theme, “Give to Gain.”

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