Dealtime Christmas Shopping Survey

  • 2,008 adults aged 15+ were interviewed between 26-30 October 2000 on the MORI Omnibus
  • All interviews were conducted face-to-face
  • Data are weighted to ensure results represent the GB population
  • Where data does not add to 100%, this is due to rounding
  • * denotes percentage between 0 and 0.5

Q1 Which, if any, of the following situations do you find stressful?

  %
Moving house 37
Driving in heavy traffic 35
Being late for an appointment 34
Christmas shopping in December 31
Loud music from neighbours at night 29
Visiting the dentist 24
Looking after crying babies 19
My job/Working 16
Travelling in a plane 14
Changing jobs 12
None 6

Q2 What is the total time you spend on Christmas shopping, on average, each year?

  %
More than 4 shopping days 33
2-4 shopping days 28
1 shopping day 13
1-6 hours 15
Less than an hour 5
None 5
Don't know 2

Q3 If your Christmas shopping was done for you and you had two spare days free during the Christmas season which, if any, of the following would you rather do with the spare time?

  %
Spend time with family and friends 63
Weekend away/weekend break 29
Watch Christmas television 13
Catch up on sleep 12
Organise a party 6
Work for a charity 6
Go into work 4
None of these 4
Don't know 1

Q4 Which of the following, if any, would you say are the worst things about Christmas shopping? Please select up to 3 statements

  %
Fighting your way through crowded stores 61
Long queues 50
Difficulty finding a parking space 34
Heavy traffic on the way to the shops 22
The amount of time it takes 22
Taking children to busy shops 20
Rude sales staff 17
Lack of popular products in stock 11
Spending money on parking, drinks and food 8
None of these 3
Other 1
Don't know 1

Q5 Reading the following statements about Christmas shopping, please could you tell me which statements, if any, you agree with?

  % agree
I have a difficulty deciding what to buy people for Christmas 55
I try to finish my Christmas shopping early to avoid the crowded shops 36
Christmas shopping is very stressful 24
Christmas is my least favourite time of the year to shop 19
Christmas shopping is something I look forward to doing 19
I wish I could get all my shopping in one place without leaving the house 17
I would be perfectly happy if I never had to buy another Christmas present in my life 15
I would consider taking one or more days off work as holiday to do my Christmas shopping 12
My partner never buys me what I want for Christmas 5
It is safer to give credit card details over the internet than to a waiter or waitress 4
I would consider taking a sick day off work to do my Christmas shopping 3
None 7

Q6 How much money do you expect to spend in total on your Christmas presents this year? And how much do you expect to spend on the person closest to you?

  Total Closest person
  % %
Under 16320 1 8
16320-16350 4 26
16351-163100 9 26
163101 - 163200 18 18
163201 - 163300 17 7
163301 - 163400 12 2
163401 - 163500 12 1
163501 - 1631,000 16 1
Over 1631000 5 *
Nothing 2 4
Don't know 5 5
No-one close to buy for - 1

Q7 On a scale of 1 to 10, where 1 is the lowest and 10 is the highest, how stressful would you rate Christmas shopping?

  Summary
  Scale % Scale %
Not stressful 1 9 1-2 15
  2 6
  3 8 3-5 33
  4 8
  5 17
  6 11 6-8 36
  7 12
  8 14
  9 5 9-10 13
Very stressful 10 8
Don't know   3    

Q8 Which of the following best describes your ideal Christmas present...?

  %
Clothing 21
Jewellery 15
Books 12
Music 10
Household and DIY appliances 7
A DVD player 5
A digital camera 5
Some beauty products/perfume 4
Sports equipment 4
A camcorder 4
Garden equipment 3
Computer games console 2
None of these 6
Don't know 2

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