Digital reading is really arousing interest

Over half (57%) of Britons support the introduction of national ID cards, with support highest among Conservative voters and those over 55. Convenience and preventing illegal immigration most popular reasons for support, while concerns around data privacy drive opposition.

The economy/cost of living, NHS waiting times and small boat crossings continue to dominate public agenda. Despite these being public priorities, the government receives negative net satisfaction ratings across all thirteen milestones tested.