Eighty Per Cent Of People Yet To Buy An ISA

With less than two weeks to go before the ISA deadline of April 5, over 80% of people have not invested in an ISA, according to new research by Royal & SunAlliance Investments carried out by MORI Financial Services last week.

Only 18% of survey participants in the nationwide survey said they had invested in an ISA this tax year.

Those who had invested in an ISA were more likely to be over 55 years of age, married or cohabiting and living in their own homes.

When asked 'why have you not bought an ISA?', 46% of respondents said they did not have enough money to invest in an ISA (this figure was highest in the North East, 75%, and lowest in Wales 27%).

Only 3% cited fears about the stock market as the main reason for not purchasing an ISA.

Technical details

MORI Financial Services conducted research among 1,857 adults across GB between 15-21 March 2001.