Election Campaign Penetration 1979-2010

Q During the past few weeks have you...? ...had any political leaflets put through your letterbox? ...seen any party election broadcasts on TV? ...seen any political advertisements on billboards? ...watched the leaders debate on TV? ...seen any political advertisements in newspapers? ...heard any party election broadcasts on the radio? ...been called on by a representative of any political party? ...received a letter signed by a party leader individually addressed to you? ...been telephoned by a representative of any political party? ...helped a political party in its campaign? ...visited a political party's website? ...used the internet to access information on candidates or parties? ...attended a political meeting addressed by a candidate? ...received a video through your letterbox from a political party? ...received an e-mail from a political party?

Q During the past few weeks, have you…?

 

IF YES Which party was that?

 

Q … had any political leaflets put through your letterbox?

  Yes, any party Yes, Con Yes, Lab Yes, LD Yes, Other Yes, DK party No Don't know
  % % % % % % % %
21-23 April 1979 50 31 18 11 5 2 48 2
2 June 1983 78 54 54 48 11 2 21 1
3-4 June 1987 80 47 50 50 10 2 18 2
1-3 April 1992 86 56 63 53 18 1 14 n/a
23-24 April 1997 89 66 75 55 22 3 9 2
24-30 May 2001 69 43 40 26 10 4 30 1
5-10 May 2005 89 71 71 65 29 4 10 1
5 May 2010 93 73 70 67 43 -  7 *

 

Q … seen any party election broadcast on TV?*

  Yes, any party Yes, Con Yes, Lab Yes, LD Yes, Other Yes, DK party No Don't know
  % % % % % % % %
21-23 April 1979 78 69 67 55 4 3 22 *
2 June 1983 83 71 72 65 29 2 17 *
3-4 June 1987 68 54 55 50 3 1 31 1
1-3 April 1992 71 54 56 49 14 2 29 n\a
23-24 April 1997 73 59 59 50 40 3 26 1
24-30 May 2001 58 39 43 28 12 3 42 0
5-10 May 2005 70 58 61 53 17 3 30 1

* Asked as "Party Political Broadcast" 1979-92

Q … seen any political advertisements on billboards?*

  Yes, any party Yes, Con Yes, Lab Yes, LD Yes, Other Yes, DK party No Don't know
  % % % % % % % %
21-23 April 1979 35 25 15 7 2 3 63 2
2 June 1983 45 27 25 19 4 4 55 *
3-4 June 1987 43 31 24 16 1 2 55 2
1-3 April 1992 55 43 36 13 3 2 45 n/a
23-24 April 1997 70 53 55 16 12 4 28 2
24-30 May 2001 50 31 35 7 2 3 49 1
5-10 May 2005 62 47 40 26 7 3 37 2

* "on bill boards or hoardings" in 1979-87

Q … watched the leaders debate on TV?

  Yes, any party Yes, Con Yes, Lab Yes, LD Yes, Other Yes, DK party No Don't know
  % % % % % % % %
23-24 April 1997 36 30 30 23 7 2 62 2
24-30 May 2001 43 32 32 23 4 1 56 1
5-10 May 2005 46 41 43 37 4 1 54 *
5 May 2010* 72 28 0

Q … seen any political advertisements in newspapers?

  Yes, any party Yes, Con Yes, Lab Yes, LD Yes, Other Yes, DK party No Don't know
  % % % % % % % %
24-30 May 2001 37 23 25 11 5 5 61 2
5-10 May 2005 48 37 35 27 7 5 49 3

 

Q … heard any party election broadcasts on the radio?

  Yes, any party Yes, Con Yes, Lab Yes, LD Yes, Other Yes, DK party No Don't know
  % % % % % % % %
21-23 April 1979 12 9 9 7 1 1 87 1
2 June 1983 27 18 17 14 5 2 72 1
3-4 June 1987 18 10 12 9 1 2 80 2
1-3 April 1992 18 10 12 9 2 1 82 n/a
23-24 April 1997 15 10 10 8 5 2 79 6
24-30 May 2001 16 10 10 7 2 2 83 1
5-10 May 2005 20 13 15 12 2 2 79 1

 

Q … been called on by a representative of a political party?

  Yes, any party Yes, Con Yes, Lab Yes, LD Yes, Other Yes, DK party No Don't know
  % % % % % % % %
21-23 April 1979 25 15 9 3 1 * 73 1
2 June 1983 29 14 12 8 * * 70 1
3-4 June 1987 32 15 14 9 1 1 67 1
1-3 April 1992 30 12 14 7 1 1 70 n/a
23-24 April 1997 24 11 12 5 3 3 74 2
24-30 May 2001 14 6 7 2 1 0 85 1
5-10 May 2005 21 10 8 6 2 * 79 1
5 May 2010 21 10 8 6 2 - 79 1

 

Q … received a letter signed by a party leader individually addressed to you?

  Yes, any party Yes, Con Yes, Lab Yes, LD Yes, Other Yes, DK party No Don't know
  % % % % % % % %
3-4 June 1987 8 3 3 3 0 1 90 2
1-3 April 1992 13 7 5 3 * * 87 n/a
23-24 April 1997 20 10 9 3 2 1 77 3
24-30 May 2001 12 6 6 2 0 0 86 2
5-10 May 2005 28 14 12 10 1 1 69 3

 

Q … been telephoned by a representative of a political party?

  Yes, any party Yes, Con Yes, Lab Yes, LD Yes, Other Yes, DK party No Don't know
  % % % % % % % %
23-24 April 1997 7 2 5 * 1 * 92 1
24-30 May 2001 5 2 3 0 0 0 95 0
5-10 May 2005 7 3 3 1 * 1 92 1
5 May 2010 5 2 2 1 1 * 95 *

 

 Q … helped a political party in its campaign?

  Yes, any party Yes, Con Yes, Lab Yes, LD Yes, Other Yes, DK party No Don't know
  % % % % % % % %
3-4 June 1987 5 2 2 1 0 * 94 1
1-3 April 1992 6 1 1 1 * * 94 n/a
23-24 April 1997 4 1 2 * 1 * 95 1
24-30 May 2001 3 1 1 1 0 0 97 0
5-10 May 2005 3 1 1 1 * 0 97 *

 

Q … visited a political party's website?

  Yes, any party Yes, Con Yes, Lab Yes, LD Yes, Other Yes, DK party No Don't know
  % % % % % % % %
24-30 May 2001 2 1 1 0 0 0 98 0
5-10 May 2005 4 2 2 1 1 * 96 *

 

 

Q … used the internet to access information on candidates or parties?

  Yes, any party Yes, Con Yes, Lab Yes, LD Yes, Other Yes, DK party No Don't know
  % % % % % % % %
24-30 May 2001 2 1 2 0 0 0 98 2
5-10 May 2005 7 4 5 4 2 * 92 *

 

 

Q … attended a political meeting addressed by a candidate?

  Yes, any party Yes, Con Yes, Lab Yes, LD Yes, Other Yes, DK party No Don't know
  % % % % % % % %
21-23 April 1979 n/a * 1 * n/a n/a n/a n/a
2 June 1983 2 1 1 * 0 0 98 *
3-4 June 1987 2 1 1 1 0 * 97 1
1-3 April 1992 1 * 1 1 * * 99 n/a
23-24 April 1997 2 1 1 * 1 * 97 1
24-30 May 2001 1 0 1 1 0 0 98 1
5-10 May 2005 2 1 1 1 1 0 98 *

 

 

Q … received a video through your letterbox from a political party?

  Yes, any party Yes, Con Yes, Lab Yes, LD Yes, Other Yes, DK party No Don't know
  % % % % % % % %
23-24 April 1997 27 * 1 1 22 2 72 1
24-30 May 2001 1 0 1 0 0 0 99 0
5-10 May 2005 3 1 2 1 * * 97 *

 

 

Q … received an email from a political party?

  Yes, any party Yes, Con Yes, Lab Yes, LD Yes, Other Yes, DK party No Don't know
  % % % % % % % %
24-30 May 2001 1 * * 0 0 0 98 1
5-10 May 2005 3 1 1 1 * * 96 1

Base: c. 1,000-2,000 GB residents aged 18+ in each survey (Note that 2005 measure was taken post-election while previous measures were taken during the final week of the election campaign; the 2010 measure was included in the eve-of-poll survey)

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