Election Campaign Penetration 1979-2010

Q During the past few weeks, have you…?

 

IF YES Which party was that?

 

Q … had any political leaflets put through your letterbox?

	Yes, any party	Yes, Con	Yes, Lab	Yes, LD	Yes, Other	Yes, DK party	No	Don't know
	%	%	%	%	%	%	%	%
21-23 April 1979	50	31	18	11	5	2	48	2
2 June 1983	78	54	54	48	11	2	21	1
3-4 June 1987	80	47	50	50	10	2	18	2
1-3 April 1992	86	56	63	53	18	1	14	n/a
23-24 April 1997	89	66	75	55	22	3	9	2
24-30 May 2001	69	43	40	26	10	4	30	1
5-10 May 2005	89	71	71	65	29	4	10	1
5 May 2010	93	73	70	67	43	-	7	*

 

Q … seen any party election broadcast on TV?*

	Yes, any party	Yes, Con	Yes, Lab	Yes, LD	Yes, Other	Yes, DK party	No	Don't know
	%	%	%	%	%	%	%	%
21-23 April 1979	78	69	67	55	4	3	22	*
2 June 1983	83	71	72	65	29	2	17	*
3-4 June 1987	68	54	55	50	3	1	31	1
1-3 April 1992	71	54	56	49	14	2	29	n\a
23-24 April 1997	73	59	59	50	40	3	26	1
24-30 May 2001	58	39	43	28	12	3	42	0
5-10 May 2005	70	58	61	53	17	3	30	1

* Asked as "Party Political Broadcast" 1979-92

Q … seen any political advertisements on billboards?*

	Yes, any party	Yes, Con	Yes, Lab	Yes, LD	Yes, Other	Yes, DK party	No	Don't know
	%	%	%	%	%	%	%	%
21-23 April 1979	35	25	15	7	2	3	63	2
2 June 1983	45	27	25	19	4	4	55	*
3-4 June 1987	43	31	24	16	1	2	55	2
1-3 April 1992	55	43	36	13	3	2	45	n/a
23-24 April 1997	70	53	55	16	12	4	28	2
24-30 May 2001	50	31	35	7	2	3	49	1
5-10 May 2005	62	47	40	26	7	3	37	2

* "on bill boards or hoardings" in 1979-87

Q … watched the leaders debate on TV?

	Yes, any party	Yes, Con	Yes, Lab	Yes, LD	Yes, Other	Yes, DK party	No	Don't know
	%	%	%	%	%	%	%	%
23-24 April 1997	36	30	30	23	7	2	62	2
24-30 May 2001	43	32	32	23	4	1	56	1
5-10 May 2005	46	41	43	37	4	1	54	*
5 May 2010*	72						28	0

Q … seen any political advertisements in newspapers?

	Yes, any party	Yes, Con	Yes, Lab	Yes, LD	Yes, Other	Yes, DK party	No	Don't know
	%	%	%	%	%	%	%	%
24-30 May 2001	37	23	25	11	5	5	61	2
5-10 May 2005	48	37	35	27	7	5	49	3

 

Q … heard any party election broadcasts on the radio?

	Yes, any party	Yes, Con	Yes, Lab	Yes, LD	Yes, Other	Yes, DK party	No	Don't know
	%	%	%	%	%	%	%	%
21-23 April 1979	12	9	9	7	1	1	87	1
2 June 1983	27	18	17	14	5	2	72	1
3-4 June 1987	18	10	12	9	1	2	80	2
1-3 April 1992	18	10	12	9	2	1	82	n/a
23-24 April 1997	15	10	10	8	5	2	79	6
24-30 May 2001	16	10	10	7	2	2	83	1
5-10 May 2005	20	13	15	12	2	2	79	1

 

Q … been called on by a representative of a political party?

	Yes, any party	Yes, Con	Yes, Lab	Yes, LD	Yes, Other	Yes, DK party	No	Don't know
	%	%	%	%	%	%	%	%
21-23 April 1979	25	15	9	3	1	*	73	1
2 June 1983	29	14	12	8	*	*	70	1
3-4 June 1987	32	15	14	9	1	1	67	1
1-3 April 1992	30	12	14	7	1	1	70	n/a
23-24 April 1997	24	11	12	5	3	3	74	2
24-30 May 2001	14	6	7	2	1	0	85	1
5-10 May 2005	21	10	8	6	2	*	79	1
5 May 2010	21	10	8	6	2	-	79	1

 

Q … received a letter signed by a party leader individually addressed to you?

	Yes, any party	Yes, Con	Yes, Lab	Yes, LD	Yes, Other	Yes, DK party	No	Don't know
	%	%	%	%	%	%	%	%
3-4 June 1987	8	3	3	3	0	1	90	2
1-3 April 1992	13	7	5	3	*	*	87	n/a
23-24 April 1997	20	10	9	3	2	1	77	3
24-30 May 2001	12	6	6	2	0	0	86	2
5-10 May 2005	28	14	12	10	1	1	69	3

 

Q … been telephoned by a representative of a political party?

	Yes, any party	Yes, Con	Yes, Lab	Yes, LD	Yes, Other	Yes, DK party	No	Don't know
	%	%	%	%	%	%	%	%
23-24 April 1997	7	2	5	*	1	*	92	1
24-30 May 2001	5	2	3	0	0	0	95	0
5-10 May 2005	7	3	3	1	*	1	92	1
5 May 2010	5	2	2	1	1	*	95	*

 

 Q … helped a political party in its campaign?

	Yes, any party	Yes, Con	Yes, Lab	Yes, LD	Yes, Other	Yes, DK party	No	Don't know
	%	%	%	%	%	%	%	%
3-4 June 1987	5	2	2	1	0	*	94	1
1-3 April 1992	6	1	1	1	*	*	94	n/a
23-24 April 1997	4	1	2	*	1	*	95	1
24-30 May 2001	3	1	1	1	0	0	97	0
5-10 May 2005	3	1	1	1	*	0	97	*

 

Q … visited a political party's website?

	Yes, any party	Yes, Con	Yes, Lab	Yes, LD	Yes, Other	Yes, DK party	No	Don't know
	%	%	%	%	%	%	%	%
24-30 May 2001	2	1	1	0	0	0	98	0
5-10 May 2005	4	2	2	1	1	*	96	*

 

 

Q … used the internet to access information on candidates or parties?

	Yes, any party	Yes, Con	Yes, Lab	Yes, LD	Yes, Other	Yes, DK party	No	Don't know
	%	%	%	%	%	%	%	%
24-30 May 2001	2	1	2	0	0	0	98	2
5-10 May 2005	7	4	5	4	2	*	92	*

 

 

Q … attended a political meeting addressed by a candidate?

	Yes, any party	Yes, Con	Yes, Lab	Yes, LD	Yes, Other	Yes, DK party	No	Don't know
	%	%	%	%	%	%	%	%
21-23 April 1979	n/a	*	1	*	n/a	n/a	n/a	n/a
2 June 1983	2	1	1	*	0	0	98	*
3-4 June 1987	2	1	1	1	0	*	97	1
1-3 April 1992	1	*	1	1	*	*	99	n/a
23-24 April 1997	2	1	1	*	1	*	97	1
24-30 May 2001	1	0	1	1	0	0	98	1
5-10 May 2005	2	1	1	1	1	0	98	*

 

 

Q … received a video through your letterbox from a political party?

	Yes, any party	Yes, Con	Yes, Lab	Yes, LD	Yes, Other	Yes, DK party	No	Don't know
	%	%	%	%	%	%	%	%
23-24 April 1997	27	*	1	1	22	2	72	1
24-30 May 2001	1	0	1	0	0	0	99	0
5-10 May 2005	3	1	2	1	*	*	97	*

 

 

Q … received an email from a political party?

	Yes, any party	Yes, Con	Yes, Lab	Yes, LD	Yes, Other	Yes, DK party	No	Don't know
	%	%	%	%	%	%	%	%
24-30 May 2001	1	*	*	0	0	0	98	1
5-10 May 2005	3	1	1	1	*	*	96	1

Base: c. 1,000-2,000 GB residents aged 18+ in each survey (Note that 2005 measure was taken post-election while previous measures were taken during the final week of the election campaign; the 2010 measure was included in the eve-of-poll survey)