Artificial Intelligence (AI)

The webinar provides a practical overview of the different ways synthetic data is being applied in market research, from augmenting and enhancing existing datasets through to the growing use of digital twins.

In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.

New global polling data from the 2026 Ipsos Global Trustworthiness Index, conducted among over 23,000 adults across 31 countries between 19 June and 3 July 2026, reveals a sharp divide in how the British public perceives the integrity and reliability of different professions.

Exclusive preview polling data from the 10th edition of the Ipsos Global Trends survey, set to launch at the end of September 2026, reveals growing anxiety about technology among the British public.

20 October 2026 14:00 BST

Humanising AI, part four: How synthetic data accelerates innovation.

The research, conducted by Ipsos for the Health Foundation, finds that the public sees significant potential benefits from AI in health but prioritises accuracy and oversight over faster adoption.

Is AI recommending your brand or your competitors?

How artificial intelligence is reshaping the purchase journey.