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Artificial Intelligence (AI)

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Media Publication

AI Grows Up: Media Audiences' Needs

Our roundup of the latest insights on the AI landscape shows that GenAI has moved into the mainstream. This shift has consequences for media companies as they roll out this transformational technology. There is a need to grapple with behavioural shifts, audience needs, questions and red lines.
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Artificial Intelligence (AI) Survey

Making AI work for Europe

Generative AI could boost EU GDP by up to €1.4 trillion over the next decade, but realising this potential depends on widespread adoption that is currently far from guaranteed, new Ipsos research finds.
Calibrating Synthetic Confidence - Ipsos
Artificial Intelligence (AI) Publication

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.
Misfits Stories: The Power of Storytelling in Creative Effectiveness
Brands Ipsos Voices

Misfits Stories: The Power of Storytelling in Creative Effectiveness

Stop selling. Start storytelling.
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Artificial Intelligence (AI) Publication

Generative AI and Audiences: Revisiting UK public attitudes to AI in media

Ipsos research for the BBC shows GenAI has moved from experimentation to everyday use
Teenager on phone
Education Survey

Britons support banning phones in schools, banning children under 16 on social media, and stricter measures on non-consensual AI-driven intimate image sharing – Ipsos poll

Over half (56%) of Britons support banning mobile phones in schools altogether, up 8 ppts since September 2024. Seven in ten (72%) would support a law that requires social companies to use age-verification to ban children under the age of 16 from accessing their platforms.
Synthetic Data Boosting - Ipsos
Artificial Intelligence (AI) Publication

Synthetic Data Boosting

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.
Christmas ornament
Christmas Survey

Santa’s newest little helper? AI’s role in Christmas gifting

Exclusive research shows AI is playing an increasing role in the Christmas gifting journey – particularly for younger, tech-savvy shoppers.
Artificial intelligence
Artificial Intelligence (AI) Survey

UK public prefers cautious AI integration in public services, Ipsos AI tracker reveals

Six in ten (60%) believe that the government should adopt a cautious approach to AI, prioritising job protection and giving people enough time to adapt over rapid development.
The Next Big Thing: Exploring the EDGE for High Growth Opportunities - Ipsos
Innovation Publication

The Next Big Thing: Exploring the EDGE for High Growth Opportunities

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.
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