Artificial Intelligence (AI)

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Our roundup of the latest insights on the AI landscape shows that GenAI has moved into the mainstream. This shift has consequences for media companies as they roll out this transformational technology. There is a need to grapple with behavioural shifts, audience needs, questions and red lines.

Ipsos in the UK today launches its new Centre for AI Policy and Impact, a cross-sector centre of excellence dedicated to helping policymakers, businesses and civil society organisations understand and navigate the real-world implications of artificial intelligence.

Navigating the complex realm of statistical utility for synthetic boosts.

Generative AI could boost EU GDP by up to €1.4 trillion over the next decade, but realising this potential depends on widespread adoption that is currently far from guaranteed, new Ipsos research finds.

Stop selling. Start storytelling.

Ipsos research for the BBC shows GenAI has moved from experimentation to everyday use

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.

Over half (56%) of Britons support banning mobile phones in schools altogether, up 8 ppts since September 2024. Seven in ten (72%) would support a law that requires social companies to use age-verification to ban children under the age of 16 from accessing their platforms.