Artificial Intelligence (AI)

New global polling data from the 2026 Ipsos Global Trustworthiness Index, conducted among over 23,000 adults across 31 countries between 19 June and 3 July 2026, reveals a sharp divide in how the British public perceives the integrity and reliability of different professions.

Exclusive preview polling data from the 10th edition of the Ipsos Global Trends survey, set to launch at the end of September 2026, reveals growing anxiety about technology among the British public.

Humanising AI, part four: How synthetic data accelerates innovation.

The research, conducted by Ipsos for the Health Foundation, finds that the public sees significant potential benefits from AI in health but prioritises accuracy and oversight over faster adoption.

Is AI recommending your brand or your competitors?

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.

Practical considerations for synthetic data in healthcare market research.

Ipsos UK has been appointed by the Department for Science, Innovation and Technology (DSIT) to conduct evaluation activity for TechFirst, the government's flagship programme to strengthen technology and AI skills across the UK.

Re-imagining Product Testing with Vision AI and AI Agents