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Everybody wants to be on TV?
Politics
Market Research
Everybody wants to be on TV?
As Twitter enters the TV advertsing arena, Tara Beard-Knowland of Ipsos ASI asks in Campaign: have they chosen the right media for their target market?
14.06.12
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Only 49% of the general public in England are aware of the heart and kidney risks associated with type 2 diabetes
Ipsos have developed this content, with input from AstraZeneca, based on the results from market research commissioned by AstraZeneca.
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Four in ten (40%) now oppose the introduction of a national identity card scheme, with 32% in support. In July 2025 57% supported and 19% opposed.
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Political Monitor
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Reform UK still holds 8-point lead, but the gap shrinks amid doubts over their readiness for government - Ipsos poll
Reform UK maintain +8-point lead over Labour, but this is down from +15 in November 2025.
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