Evolving Your VoC Program for Continued Success - AXA Case Study

Keep your Voice of the Customer (VoC) program fresh and effective with ongoing improvements and innovative tweaks.

The author(s)
  • Lorraine Rough Customer Experience
  • Ian Davis Research Director
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AXA Case Study 

Voice of the customer programmes are always in beta. They require ongoing enhancements and innovative evolution to stay relevant and deliver real value to the business. &

Colleague engagement through effective communication is a key driver to achieve longevity, but how do you keep your messaging on point and spark intrigue and interest in what you’re doing?

AXA Health is award-winning.  They chose Ipsos as their CX strategic, advisory, implementation and operational servicing partner, and the Medallia platform for their VoC programme.

For top tips for building colleague engagement with your VoC programme.
download here  

For a client perspective on how VoC makes a difference download the case study here

The author(s)
  • Lorraine Rough Customer Experience
  • Ian Davis Research Director

Customer Experience