Holidaymakers - Don't Forget Your Credit Card!
According to a recent MORI survey, British holidaymakers going away for the start of the summer holidays won't leave home without their credit cards. Over a third (35%) said that the credit card was the most important item to take on holiday. Over half (58%) cited their credit card as one of the three most important items.
Men (40%) are more likely than women (30%) to cite their credit card as the single most important item they would take on holiday.
Other popular items that holidaymakers pack in their suitcase alongside their credit card: toothbrush (52%), sun tan cream (49%), first aid kit (43%), camera (37%), sunglasses (29%), something to read or listen to (26%) and an electric adaptor (13%).
Technical details
MORI interviewed a representative sample of 1,934 adults aged 15+, face-to-face throughout Great Britain in June 1998. Data were weighted to match known population profile.
