Holidaymakers' Purchase Of Travel Insurance

MORI research for Direct Line Travel Insurance shows that many holidaymakers who arrange travel insurance as part of their holiday spend little time discussing their insurance package.

The research, among 905 holidaymakers who have arranged travel insurance with their holiday in the last 12 months, shows that over one third (35%) signed for their insurance without any discussion. A further 40% spent less than five minutes discussing their insurance package, while almost a fifth (18%) were simply referred to the details at the back of their holiday brochure.

Over half of all holidaymakers (53%) who bought their insurance with their holiday were not asked about the state of health of those travelling. Of those who were asked for health details, a third (33%) were not asked to identify specific conditions.

Technical details

Between 15 February and 4 March 2002 Direct Line commissioned a MORI survey of 905 holidaymakers who arranged their travel insurance with a holiday in the last 12 months. The interviews were carried out using CATI (Computer Assisted Telephone Interviewing).