Holidaymakers 'Will Still Fly'
Four in five British people (79%) who have taken a trip by plane in the past two years have either booked or intend to book an overseas holiday this year.
Four in five British people (79%) who have taken a trip by plane in the past two years have either booked or intend to book an overseas holiday this year.
New research conducted by MORI for ABTA -- the Association of British Travel Agents -- shows a third (33%) of these people have already booked a holiday -- three in 10 (29%) say they intend to book, and the prospect of war and the threat of terrorism will not affect their travel plans.
However, 17% say they intend to take a holiday but the war and the threat of terrorism will make them delay their decision. A further two per cent say that although they normally go on holiday overseas, they will be taking a holiday at home in the UK this year, and four per cent say they will not go on holiday anywhere because of the war.
Technical details
The MORI survey was conducted between 28 February -- 2 March 2003. A nationally representative quota sample of 1,010 adults were interviewed throughout Great Britain as part of MORI's telephone Omnibus. Of these, 613 had taken a trip by plane in the last two years.
Topline Results
Q Which, if any, of these types of trip have you taken, by plane, in the last two years?
| 160 | % |
|---|---|
| Package holiday within Europe | 33 |
| Independent flight for leisure purposes within Europe | 26 |
| Independent flight for leisure purposes outside Europe | 19 |
| Package holiday outside Europe | 15 |
| None | 39 |
| Don't know / Can't remember | * |
Q Please tell me which one of these statements I read out best describes your likely behaviour with regard to taking a holiday this year
| 160 | % |
|---|---|
| I have already booked an overseas holiday | 33 |
| I intend to take an overseas holiday -- the current war and terrorism will not affect my travel plans | 29 |
| I intend to take an overseas holiday, but the current war/terrorism will make me delay my decision until nearer the time I would expect to travel | 17 |
| I do not always go overseas on holiday, and will not do so this year | 9 |
| I normally go overseas on holiday, but do not intend to go anywhere this year because of the current war/terrorism | 4 |
| I normally go overseas on holiday, but because of the current war/terrorism, I will book a UK holiday instead this year | 2 |
| I normally go overseas on holiday, but do not intend to do so this year because of the current economic uncertainty | 1 |
| I never go overseas on holiday | 1 |
| Don't know | * |
| None of the above | 3 |
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