Housing Preferences for Older People Survey
Ipsos and the Housing Learning & Improvement Network (Housing LIN) have published a report based on a survey of over 5,500 UK residents aged 50 and over. This research provides detailed evidence on the current housing circumstances, preferences, and aspirations of older people, offering crucial insights for local authorities, policymakers, housing providers, and other stakeholders to help plan and deliver suitable housing options for the older population.
A new report from Ipsos and the Housing Learning & Improvement Network (Housing LIN) provides comprehensive insights into the housing circumstances, preferences, and aspirations of older people in the UK. Based on a representative survey of over 5,500 respondents aged 50 and over, using the Ipsos UK Knowledge Panel, the report offers robust and detailed data to inform effective strategies for meeting the housing needs of this growing demographic.
The report covers the likelihood of moving, potential future housing options, including remaining in current homes with adaptations, moving to different conventional homes, or opting for specialist housing.
Other topics include key motivators and barriers to moving, such as the desire for smaller homes, strong personal attachments to current homes, the complexity of the moving process, and financial constraints. Concerns about future financial stability and potential health-related needs are also considered.
This valuable data source provides essential insights for local authorities, policymakers, housing providers, and anyone interested in understanding the housing needs of older people.
The report has been published on the Housing LIN website and is available here.
Stephen Finlay, Research Director stated:
This report provides a rich and valuable evidence base to help understand the housing needs, preferences and aspirations of people in later life. It highlights the importance of “ageing in place” but also the need for diverse housing options that cater to older people’s evolving requirements. It underscores the importance of age-appropriate adaptations, affordable housing and community integration, offering policymakers and sector specialists crucial insights to support strategic planning and delivery of suitable housing solutions for older adults.
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