Class Actions: research investigating the British public’s perceptions and understanding of mass litigation
69% unaware that third parties can bring mass litigation without potential beneficiaries’ consent
The research found that 17% of those surveyed - GB adults aged 18-75 – report having sought compensation from an organisation through engaging a formal legal process. Other findings in the data include:
- 61% of respondents recall seeing or hearing adverts or promotional content/ articles recommending that eligible individuals join a Class Action in the past 12 months
- 66% of respondents selected “Yes, definitely” or “Yes, probably” when asked whether a business or organisation should be able to apologise to consumers who may have been negatively impacted without the apology having any effect on the grounds for any potential compensation case
Technical note:
For Kendal Global Advisory, Ipsos interviewed a representative quota sample of 2,047 adults aged 18-75 in Great Britain using its online i:omnibus between 22nd and 26th August 2025. The sample obtained is representative of this population with quotas on age, gender, region and working status. The data have been weighted to the known offline population proportions of this audience for age, working status and social grade within gender, and for government office region and education, to reflect the adult population of Great Britain.
